Stunts

I don't know about you, but I thought those stunts were hysterical! My favorite was the Taco Bell publicity stunt. Come on, purchasing the Liberty Bell so it'd be called The Taco Liberty Bell?! Genius. It's comical, and that's why it worked. It was something so crazy, like purchasing a national landmark just because it fits with your company name is absurd, but very much attention grabbing. And it caught on! It's very hard not to trust the media, thinking they'll never lead you astray. So I think it's a good idea getting the media involved. People even started calling the National Historic Park of Philadelphia complaining. It's hysterical! And it got Taco Bell's name out there for sure. To get your name big in the media, you have to do something big, and they really did, which was why it was so successful! Really good idea... it even has me thinking about going to Taco Bell... maybe.

What I thought was stupid was how Burger King tried to copy Taco Bell, with something less creative and effective. Basically it blew up in their face. By inventing a "left handed burger" sure it sounds cute, but it's not crazy enough. I dont think it was worth it, because all they caused was uproar when people would come in trying to order a left handed burger. But I guess it'd still be considered a success? I mean, they did get more customers, but it didnt measure up to Taco Bell's. So they just look like copy cats to me. I feel like to get publicity, and if you want to pull a stunt, you gotta go big or go home.